Colors
Orange
Hex #DC7946
RGB (220, 121, 70)
CMYK (0, 45, 68, 14)
Light Apple
Hex #B74A62
RGB (183, 74, 98)
CMYK (0, 60, 46, 28)
Apple
Hex #9C354B
RGB (156, 53, 75)
CMYK (0, 66, 52, 39)
Orange
Hex #6A1727
RGB (106, 23, 39)
CMYK (0, 78, 63, 58)
Core colors
Use this color proportions in any layout or collateral design.
Secondary Colors
Do not use secondary colors for text. Use only black or white text as outlines on the right. Do not interchange the use of black and white according to preference, as these color combinations are specifically approved for accessibility. Secondary colors can be used with our core colors, but this should be limited.
Hex #F7A723
RGB (247, 168, 35)
CMYK (0, 40, 90, 0)
Hex #C80B0E
RGB (201, 12, 15)
CMYK (0, 100, 100, 15)
Hex #0087CC
RGB (156, 53, 70, 135, 204)
CMYK (90, 30, 0, 0)
Hex #2659A5
RGB (39, 90, 165)
CMYK (90, 65, 0, 0)
Hex #1B9C5A
RGB (28, 157, 91)
CMYK (100, 85, 5, 36)
Hex #61B45A
RGB (98, 181, 90)
CMYK (65, 0, 80, 0)
Accessible Color Combinations
All examples shown below pass the contrast standards.
White on Black
White on Black
Orange on Black
Orange on Black
Light Apple on Black
Light Apple on Black
White on Dark Apple
White on Dark Apple
Orange on Dark Apple
Orange on Dark Apple
Light Apple on Dark Apple
Light Apple on Dark Apple
Black on Grey
Black on Grey
Dark Apple on Grey
Dark Apple on Grey
White on Grey
White on Grey