Our Story

The Kingdom of Bhutan has a diverse, stunning topography, a vast wealth of ecosystems and indigenous plants, herbs, and unique agricultural products. Having emerged as largely isolated and remote communities, Bhutanese recipes are immensely diverse. Traditional agricultural practices, the pristine environment, clean mountain spring water, fertile soil free from pesticides, and the indigenous knowledge passed down generations make Bhutanese products unique, flavorful, natural and wholesome.

The One Gewog, One Product (OGOP) initiative is modelled on the One Tambon, One Product (OTOP) of Thailand, and borrows from its best practices.

More than half of the Bhutanese opulation are farmers, who till the land or rear livestock. The farming communities of Bhutan are the repositories of Bhutan’s agricultural wealth, but a major portion of the nation’s poverty is prevalent in rural Bhutan. Agricultural farming has largely been subsistence based, which is gradually being geared towards commercial farming. The access to market and capacity constraints, however, has been the main bottlenecks for communities to prosper.

Each product chosen to be marketed by OGOP comes from local artisans and a community of farmers, who have received support to grow high-quality crops. Every item has been selected carefully, and processed with age-old wisdom combined with state-of-the-art techniques, to bring you Bhutanese products of the highest quality. We seek to identify at least one authentic Bhutanese product from each Gewog, find and plug the gaps in their value chains and develop high quality products for both domestic and international markets.

OGOP aims to boost the local economy and strengthen rural communities, by providing support for value addition of local produce, packaging and market access.

Brand Values


OGOP is a royal initiative aimed at creating a truly meaningful transformation of rural communities


Environmental Sustainability


Creating a culture of collaboration, diversity and inclusiveness by engaging all the communities and giving them common platforms to showcase their products.


Staying true to what we promise to deliver


Remaining innovative to suit changing needs


Consistency & Quality Products