brand
guidelines.
Rules and standards that communicate how OGOP
brand is represented to the world.
We are creative, professional, thoughtful and curious;
We are smart, humble, hardworking and collaborative.
Our culture turned inward creates our product; our culture turned outwards creates our brand.
We are deliberately human – We connect customers with products that meet high standards of authenticity and local sourcing, with credibility and assured quality, while directly benefitting the livelihoods of local farmers and artisans.
At OGOP, every product represents a local farmer or artisan, their families and communities that define our heritage and the Bhutanese way of life. OGOP acts as a platform to connect customers with products that meet high standards of authenticity and local sourcing, with credibility and assured quality, while directly benefitting the livelihoods of local farmers and artisans.
Logos
In its full version, the logo includes a main part and a title text.
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
Typography
Usage of two main typographies
Color
Usage of these color proportions in any layout or collateral design.